Articles

• The Impact of the Implementing of Total Quality Management on Organizational Effectiveness in the General Presidency for the Affairs of The Two Holy Mosques the Grand Mosque

  Zekra Bent Mashehoor Al- Metrafi ⁽¹⁾

  (1) College of Hajj & Umrah Business Administration, Umm Al-Qura University, Saudi Arabia

  3-24

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  10.21608/aja.2023.209297.1444

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• The Effect of Proactive Behaviors in Work on Strategic Suprmacy: An Empirical Study on Telecom Egypt Company

  Hanan ElSayed Ahmed ElDamaty

  25-42

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  10.21608/aja.2023.221358.1480

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• The Impact of Crowd Management on Risk Perception and Preventive Behaviors Among Sports Stadium Fans During Covid-19 Pandemic

  Suzan A. Alkabawi ⁽¹⁾ , Fauzi Zowid ⁽¹⁾

  (1) Umm Al-Qura University, Saudi Arabia

  43-60

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  10.21608/aja.2023.226590.1500

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• Evaluation of Educational Policies of the Jordanian Ministry of Higher Education and Scientific Research in the Period 2016-2023 in Light of the Evaluation Criteria and Implementation Requirements and their Reflection on Performance from the Prespective

  Anan Mohammed Abu Hammour ⁽¹⁾ , Iman Qasim Al-Zoubi ⁽¹⁾

  (1) Yarmouk University, Jordan

  61-92

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  10.21608/aja.2025.351395.1774

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• The Impact of Humanitarian and Relief Works on The Soft Power Index of The Kingdom of Saudi Arabia

  Nawaf Abdulrahman Alsahmah ⁽¹⁾

  (1) King Saud University, Saudi Arabia

  93-108

  Abstract Views : 0

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  10.21608/aja.2023.198989.1411

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• Green Human Resource Management Practices and Its Impact on Sustainable Competitive Advantage Applied on Transformational Industries in Egypt

  Said A. Al-Emam ⁽¹⁾ , Nawal Mahmoud Elnady ⁽¹⁾ , Dina Farouk Al-Agry ⁽¹⁾ , Mona Mohamed El-Sayed ⁽¹⁾

  (1) Al-Azhar University, Egypt

  109-126

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  10.21608/aja.2023.202678.1419

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• The Impact of Governance and Foreign Direct Investment on Economic Growth in Escwa Countries during (1995-2021)- using ARDL Model (Panel Data)

  Amal Ismail Galos ⁽¹⁾

  (1) Al-Azhar University, Egypt

  127-148

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  10.21608/aja.2023.235650.1521

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• Green Human Resource Management Practices in light of the Saudi Arabia’s Vision 2030 Initiatives: Theoretical Study

  Malek Bakheet Elayan ⁽¹⁾ , Hanadi Mohammed Al-Qahtani ⁽¹⁾ , Salafa Tariq Ismail ⁽¹⁾

  (1) Institute of Public Administration, Saudi Arabia

  149-168

  Abstract Views : 0

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  10.21608/aja.2023.238246.1530

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• Perception of Academic and Administrative Leaders at King Saud University towards Sustainable Development

  Shahad Khalid AlSuraibi ⁽¹⁾ , Guzayel Saad AlAisa ⁽¹⁾

  (1) King Saud University, Saudi Arabia

  169-188

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  10.21608/aja.2023.238705.1532

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• The Impact of Administrative Competencies on the Performance of Employees at Telecom Egypt

  Ahmed Al-Sayed Kurdi ⁽¹⁾ , Islam Ismail Al-Sayed ⁽¹⁾

  (1) Al-Azhar University, Egypt

  189-208

  Abstract Views : 0

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  10.21608/aja.2023.244580.1548

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• Employing Artificial Intelligence Applications to Improve the Quality of Education: A Proposed Conceptual Framework

  Fatima Mohammed Abdullah Al-Shahri ⁽¹⁾

  (1) University of Hail, Saudi Arabia

  209-230

  Abstract Views : 0

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  10.21608/aja.2026.453777.2009

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• Digital Transformation in Saudi Universities: Towards Sustainable Higher Education Aligned with Vision 2030

  Laila Muhammad Sidqi Junaidi ⁽¹⁾

  (1) University of Hail, Egypt

  231-250

  Abstract Views : 0

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  10.21608/aja.2026.453780.2010

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• The Impact of Gamification on Purchase Behavior among the Smart Phone Users in Saudi Arabia Mediating Role of Purchase Intention and Moderating Role of Culture Dimensions

  Dalal Ahmed Arif ⁽¹⁾ , Abrar Mohammad Alhomaid ⁽¹⁾

  (1) Qassim University, Saudi Arabia

  251-274

  Abstract Views : 0

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  10.21608/aja.2026.479420.2070

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• The Impact of Social Media Marketing on Saudi Consumers’ Purchase Intention: The Mediating Role of Para Social Relationships and Perceived Credibility An Applied Study on Medium-sized Furniture Companies in the Cities of Riyadh, Jeddah & Dammam

  Amal Farid Zahid ⁽¹⁾ , Abrar Mohammad Alhomaid ⁽²⁾

  (1) Qassim University, Saudi Arabia,

  (2) Qassim University, Egypt

  275-296

  Abstract Views : 0

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  10.21608/aja.2026.477998.2069

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• Antecedents of Job Burnout in Saudi Arabian Labor Market

  Abdelmohsen Nassani ⁽¹⁾ , Ibrahim M. AlFraih ⁽¹⁾

  (1) King Saud University, Saudi Arabia

  299-306

  Abstract Views : 0

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  10.21608/aja.2023.170816.1341

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• Are women still facing challenges in working after empowerment? An applied study in public education in Kingdom of Saudi Arabia (KSA)

  Mohamed Abd El-Kader Shehab El-Din ⁽¹⁾

  (1) Deraya University, Egypt

  307-328

  Abstract Views : 0

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  10.21608/aja.2023.203382.1421

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• The Mediating Role of Both Reducing Customer Anger and Decreasing Hatred of Brands in the Relationship between Entrepreneurial Marketing and Customers’ Intention to Re-Deal with International Fast-Food Restaurants in Egypt

  Ahmed Yousef Abdel Salam Mohammed Ali Bahrez ⁽¹⁾ , Huda Abdel-Hamid Abdel-Fattah El-Maghraby ⁽²⁾ , Alaa Abd Elkader Mohamed Elnazer ⁽²⁾

  (1) Horus University, Egypt,

  (2) Delta University for Science and Technology, Egypt

  329-346

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  10.21608/aja.2023.227573.1502

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• Impact of Fintech Services on Adoption Intention with Mediating Role of Customer Experience: Evidence from Egyptian Banking Sector

  Mohamed Bakr ⁽¹⁾ , Riham Adel ⁽²⁾ , Ahmed Sakr ⁽²⁾ , Ayman Ragab ⁽²⁾

  (1) The Arab Academy for Science and Technology & Maritime Transport, Egypt,

  (2) Arab Academy for Science, Technology and Maritime Transport, Egypt

  347-358

  Abstract Views : 0

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  10.21608/aja.2023.241522.1539

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• Driving Social Media Customers’ Purchase Intentions: The Mediation Role of EWOM Credibility

  Hebat Allah Mamdouh ⁽¹⁾

  (1) Arab Academy for Science, Technology and Maritime Transport, Egypt

  359-376

  Abstract Views : 0

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  10.21608/aja.2023.242009.1540

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• Public Values in Saudi Arabian Artificial Intelligence Policy Documents: A Mixed-Method Analysis Using NVivo and the Bannister & Connolly (2014) Framework

  Abdulrahman Rashed Dafer Althabiti ⁽¹⁾

  (1) King Saud University, Saudi Arabia

  377-392

  Abstract Views : 0

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  10.21608/aja.2026.486090.2086

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• Enhancing Curriculum Development with Gen AI: Data-Informed Strategies for Academic Leaders

  Nouran Ahmed Nashaat ⁽¹⁾ , Kesmat Mohamed AbdelAziz ⁽¹⁾

  (1) Arab Academy for Science, Technology and Maritime Transport, Egypt

  393-418

  Abstract Views : 0

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  10.21608/aja.2026.479913.2071

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• Determinants of Non-Oil Export Competitiveness in Egypt: Evidence from a VECM Analysis

  Mahmoud Magdy Barbary ⁽¹⁾ , Rania Osama Mohamed ⁽²⁾

  (1) Capital University (Helwan)| Prince Sattam bin Abdulaziz University, Egypt,

  (2) Capital University (Helwan), Egypt

  419-436

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  10.21608/aja.2026.484909.2083

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• Unlocking Digital Adoption: Determinants of Customers’ Intention to Use Digital-Only Banks in the Egyptian Public Banking Sector through Perceived Value and Trust

  Amr Ahmed Rashad Elhusseny ⁽¹⁾ , Mohamed A. Ragheb ⁽¹⁾ , Aiman Ahmed Ragab ⁽¹⁾ , Mahmoud Beshr ⁽¹⁾

  (1) Arab Academy for Science, Technology and Maritime Transport, Egypt

  437-454

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  10.21608/

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